Why I Built SponsorBase: Empowering Micro-Influencers to Focus on Content



I built SponsorBase for one simple reason: Creative work should be about creation, not administration.
As I watched the creator economy explode, I noticed a troubling trend. Talented creators—specifically micro-influencers with 10k to 100k followers—were burning out. Not because they ran out of ideas, but because they were drowning in spreadsheets, unread emails, and contract negotiations.
The Micro-Influencer Dilemma
Whether you are in gaming, beauty, techreview, or lifestyle, the story is the same. You start creating because you love it. You build a community. Brands start reaching out. Suddently, you aren't just a creator anymore; you're a CEO, a legal team, and an accountant all rolled into one.
Big agencies ignore the mid-sized channels, leaving you to fend for yourself. You spend hours:
- Digging through email threads to find that one brand offer.
- Guessing what your sponsorship rates should be.
- Manually tracking payment dates and deliverables.
Setting You Up for Success
SponsorBase is the office manager you can't afford to hire yet. We built it to handle the "boring" office task duties so you can get back to what you do best: making content.
1. Simplify Deal Tracking
Stop using messy spreadsheets. Our visual deal tracker moves your collaborations from "In Negotiation" to "Paid" with a simple drag-and-drop workflow.
2. Know Your Worth
Stop guessing. Our AI-powered Rate Calculator analyzes your niche and engagement to tell you exactly what to charge.
3. Professionalism on Autopilot
From generating pitch emails to managing contracts, we provide the tools to make you look like a Fortune 500 company, even if you are a team of one.
Our Mission
Our mission is to level the playing field. We believe every creator, regardless of their niche or size, deserves professional-grade tools to manage their business. By automating the administrative burden, we empower you to focus on your art, your audience, and your growth.
Welcome to the new standard of sponsorship management. Welcome to SponsorBase.