Insights, updates, and resources for creators and agencies.

Cover Image for Social Commerce for Micro-Influencers: Monetize Your Niche Audience in 2026

Your niche audience is your greatest asset. Learn how social commerce turns engaged followers into consistent revenue through shoppable content and creator storefronts.

Edward Guillen
Edward Guillen

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Cover Image for AI-Powered Tools for Micro-Influencers: Automate Workflows and Boost Sponsorships
Tools & Resources

AI-Powered Tools for Micro-Influencers: Automate Workflows and Boost Sponsorships

The right AI tools can double your output without doubling your hours. Here's how micro-influencers are using automation to land more brand deals and create better content.

Edward Guillen
Edward Guillen
Cover Image for Live Shopping with Micro-Influencers: TikTok Strategies for High Conversions in 2026
Sales Strategy

Live Shopping with Micro-Influencers: TikTok Strategies for High Conversions in 2026

Master TikTok live shopping to drive real-time sales. Learn the tactics micro-influencers use to convert viewers into buyers during live streams.

Edward Guillen
Edward Guillen
Cover Image for How Micro-Influencers Drive Full-Funnel ROI: Creator Commerce Strategies for 2026
Sales Strategy

How Micro-Influencers Drive Full-Funnel ROI: Creator Commerce Strategies for 2026

Discover how micro-influencers generate value at every stage of the marketing funnel and why brands are shifting budgets from awareness to conversion-focused creator partnerships.

Edward Guillen
Edward Guillen
Cover Image for Micro-Influencer Marketing Agreements in 2026: Protecting Your ROI and Scaling Partnerships
Creator Tips

Micro-Influencer Marketing Agreements in 2026: Protecting Your ROI and Scaling Partnerships

Learn how to structure creator contracts that protect both parties, ensure deliverables, and build partnerships that scale without legal headaches.

Edward Guillen
Edward Guillen
Cover Image for 2026 Micro-Influencer Trends: Authentic Partnerships and AI Tools for Niche SaaS Brand Collaborations
Creator Tips

2026 Micro-Influencer Trends: Authentic Partnerships and AI Tools for Niche SaaS Brand Collaborations

The creator economy is evolving fast. Here are the trends shaping micro-influencer partnerships in 2026 and how AI tools are changing the game.

Edward Guillen
Edward Guillen
Cover Image for Why Micro-Influencers (10K-100K Followers) Deliver 60-70% Lower Costs and Higher Conversions in 2026
Pricing & Rates

Why Micro-Influencers (10K-100K Followers) Deliver 60-70% Lower Costs and Higher Conversions in 2026

Brands are shifting budgets to smaller creators. Here is the data you need to pitch your micro-influencer value and win more deals.

Edward Guillen
Edward Guillen
Cover Image for Repurposing Short-Form Videos from Micro-Influencers: Maximize ROI Across TikTok, Reels, and SaaS Funnels
Creator Tips

Repurposing Short-Form Videos from Micro-Influencers: Maximize ROI Across TikTok, Reels, and SaaS Funnels

One video, multiple platforms, maximum revenue. Learn how to repurpose your short-form content to extract every dollar of value from your creative work.

Edward Guillen
Edward Guillen
Cover Image for How SaaS Tools Help Micro-Influencers Secure Brand Sponsorships with Performance Metrics Beyond Vanity Likes
Tools & Resources

How SaaS Tools Help Micro-Influencers Secure Brand Sponsorships with Performance Metrics Beyond Vanity Likes

Brands want proof you can deliver results. Here is how to use SaaS tools to track performance metrics that actually matter and win more sponsorship deals.

Edward Guillen
Edward Guillen
Cover Image for TikTok Strategies for Micro-Influencers: Boosting UGC and Live Shopping Conversions for Creator Economy Growth
Creator Tips

TikTok Strategies for Micro-Influencers: Boosting UGC and Live Shopping Conversions for Creator Economy Growth

TikTok Shop and UGC deals are exploding in 2026. Here is how micro-influencers can tap into live shopping and user-generated content opportunities.

Edward Guillen
Edward Guillen
Cover Image for Why Micro-Influencers (10K-150K Followers) Deliver 60-70% Lower Costs and Higher Engagement for SaaS Brands in 2026
Pricing & Rates

Why Micro-Influencers (10K-150K Followers) Deliver 60-70% Lower Costs and Higher Engagement for SaaS Brands in 2026

SaaS companies are ditching celebrity endorsements for micro-influencers. Here is why smaller creators drive better results and how to position yourself for these deals.

Edward Guillen
Edward Guillen
Cover Image for How to Pitch Brands (with Templates)
Pitching Brands

How to Pitch Brands (with Templates)

Stop getting ghosted. Here are the exact email templates and subject lines you need to land your first brand deal in 2026.

Edward Guillen
Edward Guillen
Cover Image for The 2026 Monetization Roadmap for Creators Under 100K
Creator Tips

The 2026 Monetization Roadmap for Creators Under 100K

The 'AdSense Era' is over. If you want to survive as a creator in 2026, you need a new playbook. We outline the step-by-step roadmap to building a six-figure business without millions of followers.

Edward Guillen
Edward Guillen
Cover Image for The Truth About Micro-Influencer Rates in 2026 (Stop Underselling)
Pricing & Rates

The Truth About Micro-Influencer Rates in 2026 (Stop Underselling)

The historic '$100 per 10k followers' rule is dead. In this comprehensive guide, we stick a fork in vanity metrics and teach you how to calculate your true value based on engagement, niche authority, and usage rights.

Edward Guillen
Edward Guillen
Cover Image for The Ultimate Guide to Sponsorship Management Tools for Creators in 2026
Tools & Resources

The Ultimate Guide to Sponsorship Management Tools for Creators in 2026

Is your sponsorship business stuck in a mess of spreadsheets and forgotten email threads? We break down why specialized sponsorship management tools are the secret weapon of 6-figure creators, comparing every option on the market.

Edward Guillen
Edward Guillen
A strategic playbook and calendar on a desk, representing Q1 planning for creators.
Sales Strategy

The Creator's Q1 Sponsorship Playbook

Your step-by-step game plan for landing more brand deals in the first quarter. Outreach timing, pitch angles, and what to prioritize.

Edward Guillen
Edward Guillen
Cover Image for What Brands Are Looking for in Q1 2026
Pitching Brands

What Brands Are Looking for in Q1 2026

New year means new budgets. Here's what brands are prioritizing in Q1 and how to position yourself for those campaigns.

Edward Guillen
Edward Guillen
A calendar grid showing sponsorship revenue targets for each quarter of 2026.
Creator Tips

How to Set Your 2026 Sponsorship Goals (And Actually Hit Them)

Stop setting vague income goals. Here's a framework for planning sponsorship revenue you can actually track and hit.

Edward Guillen
Edward Guillen
A collection of professional camera gear and software icons representing the creator toolkit.
Creator Economy

The Tools of the Professional Creator: How SponsorBase Separates Hobbyists from Serious Creators

Turning content creation from a pastime into a sustainable business requires more than talent. It requires the right tools and systems.

Edward Guillen
Edward Guillen
A chaotic desk with scattered notes versus a clean, organized digital dashboard.
Sales Strategy

Stop losing 2026 deals

Why SponsorBase is the indispensable tool that replaces scattered spreadsheets, notes, and manual follow-ups.

Edward Guillen
Edward Guillen
Cover Image for 3 Mistakes That Kill Deals: Why Disorganization is Costing You Thousands
Creator Tips

3 Mistakes That Kill Deals: Why Disorganization is Costing You Thousands

Are you losing sponsorship opportunities without even knowing it? Discover the 3 most common organizational mistakes creators make and how to shield yourself from lost revenue.

Edward Guillen
Edward Guillen
SponsorBase logo and branding announcing the launch.
Company News

Why I Built SponsorBase: Empowering Micro-Influencers to Focus on Content

Managing sponsorships shouldn't feel like a second job. Discover how SponsorBase helps micro-influencers across all niches automate admin tasks, track deals, and reclaim their creative time.

Edward Guillen
Edward Guillen